KUMAR, M.; PATHAK, V. K.; TRIPATHI, S. Social marketing: a commercial marketing strategy for understanding and improving health. International Journal of Research in Medical Sciences, [S. l.], v. 9, n. 7, p. 2153–2159, 2021. DOI: 10.18203/2320-6012.ijrms20212541. Disponível em: https://www.msjonline.org/index.php/ijrms/article/view/9720. Acesso em: 11 oct. 2025.